Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. And theyve done it for long sustained drives, much like they do during a game. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." Montana reminds them all not to forget the strongest running back of all time and points to Smith. And your doctors or hospital may not accept those plans. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Baker Mayfield #6 of the Cleveland Browns in action against the Pittsburgh Steelers on January 11, 2021 at Heinz Field in Pittsburgh, Pennsylvania. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. National championship at Notre Dame. And history suggests insurance in sports marketing works. The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. Gordon has contracts with some really big fish, which is why he's paid so handsomely. California boy Elway didn't want any part of that East Coast trainwreck. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. His most notable commercial? He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. Once verified, the information you provide will be displayed on our site. Yep. That's what Staubach did. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Sign up for free newsletters and get more CNBC delivered to your inbox. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. What are your favorite commercials featuring NFL players? Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. The Browns quarterback signed a marketing deal with Progressive in 2019. That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets Rodgers' commercial was one of the more memorable television appearances in recent memory. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. Three Super Bowl MVPs. The best NFL This perennial All Pro is practically a lock for the Hall Of Fame. He's the only NFL player the firm uses in its sports marketing campaigns. But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. This is the way the world ends This is the way the world ends Not with a bang but with Retired football players participating in commercials. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. Or Puma "After Hours Athlete." Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. Can't argue with Joe, arguably could be No. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. "Obviously, each company has their own metrics to determine if they met ROI and ROO," Rosner said. Today there are more athletes selling more products and making more money for it than ever before. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. Its a good question, as the effectiveness of such ads is hardly conclusive. Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. Same thing goes for that money Namath says could go into your Social Security account. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. Broke virtually every passing record while active. His latest campaign for Reliant Energy is funny (synchronized swimming FTW), but its his six-second appearance in this Verizon NFL Mobile commercial that still makes me laugh every time. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. Hes probably the most prolific pitchman coming out the NFL. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. And that is, of course, a Coke. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). He's pretty natural and pretty relatable. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. Medicare.govand 1-800-Medicare provide a wealth of information. Nope. And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! Please type in a players name or click on one of the links below. He said the companies have since gone all-in with sports marketing. All the NFL players who retire in 2021 will leave a legacy that lives on. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Football nerd, is more like it. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also Elway was the first quarterback I ever remember refusing to play for the team that drafted him, the Baltimore Colts. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. A gentleman. He held virtually every passing record in league history. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Got a confidential news tip? Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. I wrote big, fancy word books about it and everything. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. And the better it is for Baker Mayfield's brand.". "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. What would that look like? Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. Why do marketers love to play the fame card in their advertisements? So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. And on and on. Streaming-only NFL game draws big ratings. He was ranked the No. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Honorable mention goes to Ray Lewis and his work with Old Spice. 1 1. New York, Amsterdam, London, Shanghaivirtually every W+K office is the best in its region or country. Last year's event drew over 100 million total viewers for Fox Sports. See? 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan. Have you seen the latest PCH TV commercials starring Terry Bradshaw? Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. June 4 - 7, 2023, New Orleans Recently Concluded Creative Media Awards February 2, 2023, NYC Agency of the Year January 25, 2023, NYC MediaPost All Stars There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. Tennis great Serena Williams is routinely ranked among the highest earning female athletes in the world. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. NFL footage NFL Productions LLC. So heres to the greatest player we dont know yet, the greatest play we havent seen, the greatest beer you maybe havent tried and the greatest year thats still ahead of us.. Jessica Simpson is expecting her third child with retired football player Eric Johnson. Drew Brees has been quite a popular figure in recent NFL commercials, and this one involves his role as a leader of the New Orleans Saints. NASCAR driver Dale Earnhardt Jr. was ranked the No. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. As for those meals and money Joe Willie is pitching? A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. One-take bake. His massive salary is padded with lucrative endorsement deals. 3 on this list. However, the ad is so powerful that I had to include it on the list. And from there, all hell breaks loose. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. A little game to kick off the NFL's 100th season. Have questions about this ad or our catalog? WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. Double threat, just like Young. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Stranger things have happened. But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. ine Cain. Powder for your headache. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. **And that, as they say, is that. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. However, upon second thought, he wonders And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. TV ads for insurance companies featuring NFL quarterbacks Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. Fumble! yells Mike Singletary. Submissions should come only from actors, their parent/legal guardian or casting agency. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. 2023 CNBC LLC. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan WebArmani suit: $1,000. Hes a charismatic person, has a terrific presence, and the camera loves him. This guy just doesn't get the respect he deserves. I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. However, he wasn't her first football playing love interest. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. 1 overall out of Stanford, the Colts sucked. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). All other NFL-related trademarks are trademarks of the National Football League. Worst case, they'll be Vikings Favre. Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. BMW Films. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. Polamalu has been involved with multiple commercials, but this one manages to top his list. Charney said Mayfield is unscripted when shooting. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. But in the '80s, he did one thing better than anyonepass. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. Follow @blamberr. A Division of NBCUniversal. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. Your California Privacy Rights/Privacy Policy. The look on her face when you surprise her with Retired football players participating in commercials: priceless. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Giants quarterback Eli Manning followed in the proud tradition of big brother Peyton by appearing in commercials for absolutely everything. Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. What But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Didn't he do 10 spots for Papa John's in the past year alone? Or Marc Ecko tagging Air Force One. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. He's also been known to promote some really obscure things. Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Or Sarah Silverman "Great Schlep." Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. The browser you are using is no longer supported on this site. Its about how you come back from a bad play or the hardest year ever.