It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Thanks James, I will look into the connection further. Coming on too strong, too fast is something that many people do. Consider Your Brand As An Agent. Every piece of content is considered with these three words before it is published; that's the sniff test. As with anything, these should be looked at through the lens of your own experience. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. Match your answer with the job description of the job you're applying for. to describe yourself when building Your words wont create your professional brand, but they can certainly help to support it. They can Positive 4. about your character and credibility. Thats not bad. Its especially true if the goal is to implement pharmaceutical management in your business. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. When people interact with my content, products, and services, I want them to feel ______. I am also certified in solving problems. Be sure to take note of those too and choose words are a great fit for your brand and your business. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. The words in this category focus on skills and abilities, how the individual does his or her job well. Life throws many wrenches at us, but its often our ability I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. You use your personal branding to differentiate yourself from other people . You can practice this easily. This three-pronged approach - one by the way that Apple embraces and uses to explain its brand harmony - represents the most effective way to communicate your personal brand. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. co-worker or a difficult client and how you have handled it professionally. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. After listing the three words, give a brief . An awesome personal brand statement example jumps right out at you. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. in those situations? If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! It can make a significant difference in short-term job searches. How did you come up with this methodology? Dont stress out over finding a single perfect word or phrase to describe you. Now its time to craft your own. Define who you are. also lean in on the personal growth you have achieved by being collaborative. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Then, ask a close friend or co-worker what 3 words they'd use. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. It can be hard to know where to start with your personal brand. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. These will be guiding factors in helping solidify your brand personality. 1) Your brand is how others perceive you. Also, make sure to limit yourself to only one sentence for your personal branding statement. Try EveryoneSocial's employee advocacy platform for FREE. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. You can visit https://www.danbutler.co.uk/ if you need to get a signage. I am a determined and resilient individual who is always eager to learn and evolve. and true to yourself so that your personal brand is the real you. Sometimes it takes longer than expected to discover the right fit. On the web, you have much more control over perceptions because people will judge you solely based on what's . Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Excellent post !! :). theres a fine line between letting your achievements speak for themselves and boasting. Use those personal brand words to start crafting your own brand. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Our free tool helps you promote and enhance your personal brand online. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. You have to read and readjust to get an idea of their experience and brand statement. 2. Be sure to take note of those too and choose words are a great fit for your brand and your business. It can't be more or less than 3. Cheers, and thanks! It is tempting to exaggerate your abilities, but this is not the place to do that. Here are our top picks for the best personal brands right now: 1. 4. What is your ONE word? For the past 15+ years, I have been . Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. Lastly we have a good example of how to use descriptive personal brand words. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! It can be a brand name (like your company name) but you may only use a proper name . List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. Start Online. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. In case you want some personal brand statement examples to help guide you, there is a handful below. Instead, this means this is not the singular focus of how you want to be known. Id love to hear what your brand adjectives are! Professionals are embracing social media to share advice and unique insights about their industry. In most cases you will find consistency from your feedback providers. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Does Your Brand Need Them. Choosing the right personal brand words is one of the most effective methods for doing this. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Exclusive, stylish, and exquisite (expensive). Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Denise Duffield-Thomas - Lucky Bitch. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Content Strategist.. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Its the essence of who you are, distilled to just a few words. You dont want to come across as inauthentic or self-serving, so use them sparingly. If not, it's . By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. So, perceive how your brand influences your customers' life and create a special effect. 300 satisfied clients so far.". Unambiguous. 10 Bold Personal Brand Statement Examples. Thats why its important not to confuse your message with your personal brand words. Brevity begets precision. , but they can definitely support it. Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). This is why a concise personal brand statement is so important. A resume is your golden ticket to getting the call. Words to Describe Yourself on a Resume . encountered a situation where you have had to work with a difficult Consider You can also use words like proven and seasoned to show that you have the experience to back up your claims. What I mean by this is what people uniquely think of when they think of you. You can use more than just a handful of words to describe yourself, and you should. Understanding means fewer mistakes, and mistakes can be very costly.. . Personal branding is a very important step in the job search process. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Picture Credits: Nike. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive It isnt evocative, but it works. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. This is particularly helpful for recent grads who may not have much work experience. That's a very interesting way to use it! Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. A personal brand statement is a 1-2 sentence that sums up your brand. Personal branding is a marketing strategy focused on your most important product: you. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. While some might think this feels too forward, the best examples of personal brand statements do this well. Use the personal branding statement examples below for inspiration when coming up with your own. Do clients feel that strongly about your brand? footprint or even at an interview to a prospective new employer. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. (These three words, like The Beatles, are most effective when united.) The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. Some rules: Each cannot exceed 3 words. Imagine your brand as a personal relationship in your customers' lives. Motivated 3 . This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. as part of the process is the following question: Give me 5 words to The Brand (obviously). 2) Your brand is your self-impression. Personal Branding For Dummies. To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. Highlight something that demonstrates your unique, and likable qualities. Here's an inventory of adjectives to help you describe how you look at your best. describe you and what would they say about your best work traits? For what it's worth, my one word might be capturing the spirit of yours--"Elevation." Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. to be resourceful And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! There is no right or wrong answer in selecting the 5 words Its what ensures your results are that much, You know plenty of brand evangelists. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . Your email address will not be published. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. As a solopreneur and owner of, career; life lessons; performance; personal growth. Id love to hear from you! Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. and even prospective clients. For Character words include honest, reliable, sincere and trustworthy. Synonyms: aristocratic, patrician, high-born . I work with creative women who have a . Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. People skim online, even when looking at LinkedIn profiles. Your personal brand statement should be short enough to fit on one line on your business card. Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. The category was Outdoor Clothing. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. Whenever I work with clients to develop their personal Im The Mary Poppins of CX/UX. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. Relaxed.". If theyre not interested, dont bother. Once again its an example of what not to say about yourself. VA. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. with executive partners, stakeholders, and clients. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. Do you take an If they also used similar words to describe your freelance personal brand, then you're already on the right track. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. Additional words include versatile, resourceful and adaptable. They can be used to describe an individuals personality, work ethic, skills, and more. . By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. The. They correspond to the four Keirsey temperaments. They see you as organized. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Odds are, you probably are one yourself. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Take a look at this example in which someone calls herself an influencer of change.. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. It can be hard to know where to start with your personal brand. speak volumes about you as a leader, professional, and individual when it comes Additional words include versatile, resourceful and adaptable. Use personal brand adjectives sparingly and in. Dont procrastinate creating your statement. The word "popular" means "well-liked" or "well-known". Helping sales, marketing, and recruiting teams find new leads. Words in this category stress movement, taking things from one point to another point. Frankly, it can make all the difference in short-term job searches as well. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Examples of brands: Coca Cola, Nike, Gong. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. Have data-backed and tactical advice to share? Or even a "great" voice. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Give your company a competitive edge and your team a professional boost. Feeling something else? Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Thats the long and short of it. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. It's about having your own voice. We all want to level up in life. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. In other words, it's your unique selling proposition. Aaron Ward. CEO walks out). I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. If my brand was a person, they would be described as __________, __________, and _______. high integrity. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Think of your clothing, hair/makeup and accessories as your 'packaging'. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Its also about having good sportsmanship and I specialize in making the branding process personal. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. dishonest. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. shun away from using your integrity for short-term financial gain? Fatma Repha From Thrifty Phat. Your personal brand is one of your most important career development assets. This shows that youre focused on taking action instead of just talking about it. I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. when it comes to specific tasks and projects, but also in daily relationships What adjectives would you use to describe your business? Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. The four aspects of personal brand words. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. Its a subtle difference that most people miss. He doesnt use buzzwords. There are no two ways about it. Words can't create a personal brand for you, but they can definitely support it. What three words describe your personal brand? Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Check out these personal branding examples to see how other people pull this off successfully! To date, Ive had 32,415 comments. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. I am straightforward and reliable, and I support others with compassion. These adjectives describe my personality: I am a culture champion, creator, and teacher. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. Choose 3 words that you'd use to describe yourself. However, a personal brand statement is just fluff unless you align your actions with it. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. Darrell Franklin. Without them, you're just pressing on the gas without looking. Its important to not confuse your messaging with your personal branding. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. 6 Steps for Creating Your Personal Brand. The 3 words that describe me the best are patient, intuitive, and multi-tasker. My word is Impact. We have over 60,000 monthly readers that would love to see it! Nothing is more off-putting than a company who's name and tagline say nothing. Youre a builder of communities with your weekly newsletter, really? This post can make an impact on many people! Keep in mind that After that, show them your words, compare, and see if they agree. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Consider if you have When things are wrapping up, give them your contact information and part ways. It's more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. We hope that the tips and personal brand statement examples we included will help you craft one that you are proud of. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. If you look at any strong personal branding statement example you will find that this is the main focus. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Take your values and goals and wear them on your sleeve (or your personal brand statement). How did you apply your resourcefulness 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. Efficiently accelerate growth across your company by enabling employees to share and create content on social media. Bethany, great article! Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement.